Asymmetry and extra-wide-set lacing make lancer one of this season’s hippest sneakers, while a sleek monochromatic color palette appeals to refined sensibilities. style as the perfect punctuation for sophisticated athleisure getups.
Steve Madden, the company, was founded by Steve Madden, the man, in 1990 in Brooklyn, where he started out making trend-advancing shoes one pair at a time. It was not long after that the Steve Madden focus on "now-ness" earned rave reviews from young female fans mad for the funky, chic, and yet competitively priced footwear it produced. The company popularized the "dressy sneaker," and continues to man the forefront of trends.